ZIMBABWE – Zimbabwe is gearing up to seize a lucrative opportunity in the UK and European markets by kickstarting its pea exports.
The move comes as a strategic response to a window period where prices soar due to a shortage of supplies from other nations.
Local horticulture exporting firms like Kuminda are leading this charge, aiming not only to capitalize on the high prices but also to empower African farmers by facilitating access to international markets. Kuminda has already initiated the shipment of peas to the UK, signaling a promising start to this endeavor.
Lingflora, another key player in the sector, is gearing up to follow suit. With plans to commence pea exports shortly, Lingflora has set an ambitious target of exporting 700 tonnes of peas.
This proactive approach demonstrates Zimbabwe’s commitment to leveraging market dynamics for its agricultural gains.
Export logistics play a pivotal role in this endeavor. Peas are initially transported by air to exploit the higher prices during the early stages. However, as prices fluctuate with increased supply from other countries, the transportation mode shifts to sea freight for cost-effectiveness.
In a related development, TUMINDA, a prominent fresh produce exporting company in Zimbabwe, has undergone a significant transformation.
With new ownership at the helm, the company has rebranded itself as KUMINDA Enterprises Pvt Ltd. This transition marks a new chapter in the company’s journey towards growth and innovation.
Clarence Mwale, CEO of KUMINDA Enterprises Pvt Ltd, expressed enthusiasm about the rebranding, emphasizing its symbolic significance.
“We are thrilled to unveil our evolution into Kuminda, signifying our renewed vision and dedication,” Mwale stated in an official announcement.
The adoption of the name “KUMINDA,” meaning ‘at the farms’ in Shona, reflects the company’s roots and its commitment to agricultural prosperity.
This comprehensive rebranding encompasses various aspects, including banking details, billing information, electronic communications, and official documents, all adorned with the new corporate identity.
Overall, Zimbabwe’s strategic timing for pea exports and the revitalization of companies like KUMINDA underscore the nation’s proactive stance towards harnessing agricultural opportunities and driving economic growth.
With concerted efforts from both public and private sectors, Zimbabwe is poised to make significant strides in the global market arena
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