TANZANIA – Tanzania Agricultural and Horticulture Association (TAHA) has set the country’s goals on a projected USD 40.24 billion global fresh produce market share by 2026, growing at a remarkable annual rate of 10.2 percent.

Dr. Jacqueline Mkindi, the CEO of TAHA, envisions tapping into the horticulture market, stating, “When we ensure access to information and knowledge, adopt appropriate technologies, ensure market access, and advocate for a business-enabling environment, there is a potential of earning up to USD 3 billion per annum through the Horticulture Industry.”

Tanzania has made significant progress in the sector, witnessing increases in fruit and vegetable yields by 200-300 percent. Export earnings have surged from USD 64 million in 2004 to over USD 779 million in 2019.

Despite these accomplishments, Dr. Mkindi emphasizes the need for continuous efforts to fully unleash the sector’s potential.

She acknowledges government initiatives to revitalize the horticulture sector, citing over 50 addressed policy issues.

While there is a substantial increase in private investment and support, Dr. Mkindi underscores the importance of ongoing collaboration and efforts to meet market standards, quality requirements, and market trends.

Former Ethiopian Prime Minister, Hailemariam Desalegn, during his recent visit to Tanzania, expressed commitment to support the revival of the country’s flower industry.

Desalegn noted Ethiopia’s successful horticulture industry and pledged to leverage his experience and networks to assist Tanzania.

Desalegn pointed out Ethiopia’s strategies, including subsidies, generous credit schemes, and tax incentives, which led to substantial horticulture exports.

Ethiopia exported over 215,800 tons of horticulture products, generating over USD 514 million in the fiscal year 2023.

Arusha’s Region Commissioner, John Mongella, welcomed Desalegn’s support, emphasizing the positive impact on Tanzania’s flower industry.

He highlighted the region’s past success, where the horticulture sector earned over US$24.45 million annually, creating employment for thousands and stimulating economic growth.

TAHA CEO, Dr. Mkindi, shared a case study highlighting the benefits for women farmers in the Singida Region. Supported by an UN-Women project in collaboration with TAHA, the initiative empowered women in rural areas to engage in horticulture production, contributing to poverty alleviation.

The project focused on training in good agricultural practices, technology adoption, and market access. Women’s groups transitioned from subsistence to commercial farming, with one group managing six acres of tomato farming, expecting to harvest an average of 42 metric tons annually.

Dr. Mkindi acknowledged TAHA’s achievements, thanks to the support from various partners, including the government of Tanzania, USAID/USDA, the Swedish Embassy, UNDP, EU, TRIAS, and others.

TAHA’s investments advocates for industry issues, addressing policy challenges, facilitating trade, guiding investments, and supporting farmers with training and financial linkages.

In conclusion, Dr. Mkindi emphasized, “4,523 farmers (55% women) have linked to financial institutions for loans after receiving entrepreneurship and financial management training.”

Tanzania’s concerted efforts and partnerships indicate a positive trajectory for the country’s horticulture sector, inspired by successful models like Ethiopia.

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