USA – California-based Sun World International has launched two new table grape varieties, Applause and Epic Crisp, to elevate consumer experience and boost grower returns.
Sun World International has announced the introduction of two innovative table grape varieties, Sugrafiftyfour and Sugrafiftysix, marketed under the brand names Applause and Epic Crisp, respectively.
Sugrafiftyfour is a mid-season green seedless variety with a tropical fruity flavor, while Sugrafiftysix offers a crunchy bite and sweet juice.
The Applause brand aims to encompass a range of high-flavor red, green, and black seedless grape varieties. According to Sun World, each release under this brand will feature unique characteristics that distinguish it from regular grape offerings.
This branding strategy is designed to consolidate multiple varietals with similar attributes, akin to approaches used in other produce categories like apples, citrus, and berries.
“In the current marketplace, consumers aren’t loyal to a specific brand of grapes; they only recognize green, red, and black,” said Dané Joubert, Sun World International’s senior marketing manager. “That’s why we believe in driving awareness of grape brand attributes at the shelf.”
Sun World’s strategy involves grouping multiple unique varietals under one brand to simplify packaging and enhance consumer recognition.
This approach reduces the complexity for growers who pack various varieties under one brand, leading to more efficient packaging processes and cost savings.
“Flavored varieties occupy a niche space in the marketplace,” Joubert explained. “Having multiple unique varietals under one brand, with distinct attribute call-outs, allows consumers to recognize the brand versus having different brands for each unique variety.”
The supply of Applause and Epic Crisp will be limited as production ramps up over the next five years globally.
Sun World is dedicated to introducing more sustainable and nutritious varieties that are easier to grow, yield better, require less input cost, and are disease-resistant. These new offerings are part of the company’s commitment to innovation and sustainability in agriculture.
Sun World International is focused on delivering innovative and sustainable grape varieties to both growers and consumers.
As new varieties are developed, growers will have access to improved offerings that are more sustainable and easier to cultivate.
Sun World’s commitment to innovation and sustainability is reflected in its approach to grape branding and variety development.
By introducing Applause and Epic Crisp, the company aims to provide consumers with a unique grape-eating experience while supporting growers with better returns and reduced costs.
Applause and Epic Crisp will soon be available in major grocery stores across the United States. Sun World’s dedication to high-quality produce ensures that consumers will enjoy these new varieties while contributing to a more sustainable agricultural system.
With these new introductions, Sun World International continues to lead the way in developing innovative and sustainable grape varieties, benefiting both growers and consumers alike.
For all the latest fresh produce industry news updates from Africa, the Middle East, and the World, subscribe to our NEWSLETTER, follow us on Twitter and LinkedIn, like us on Facebook, and subscribe to our YouTube channel.
