ITALY – The Spices & Herbs Global Expo is gearing up for its third consecutive year at Macfrut 2024, solidifying its status as the sole European exhibition dedicated to spices, officinal, and aromatic herbs.

This annual event, set to take place from 8 to 10 May at the Rimini Expo Center during the 41st edition of Macfrut, stands as a crucial focal point for the industry, serving as a specialized meeting place for a complex supply chain.

Andrea Primavera, President of Fippo (Italian Federation of Medicinal Plant Producers) and one of the coordinators of the show, highlights the event’s significance: “The exhibition space, in considerable expansion, will host companies from all over the world. We are working to ensure that this event becomes increasingly central to the sector of aromatic, medicinal plants, spices, and botanical derivatives.”

A major development for this year’s expo is the introduction of an incoming program, attracting buyers from 13 countries across 4 continents.

Primavera explains the initiative, stating, “Macfrut has decided to invest in specialized incoming, and a team of experts is working to prepare the arrival of buyers from the major user countries of aromatic and medicinal plants. Over 13 countries are involved in the project, together with the major operators in the raw materials supply chain.”

The incoming program is designed not only for a visit to the Spices & Herbs Global Expo pavilion but also includes a comprehensive tour of the Emilia Romagna region.

Participants will have the opportunity to explore agricultural companies, the technological supply chain of specialized equipment, and the tourist, environmental, and industrial excellence of the region.

Leading companies in the medicinal plants and their primary derivatives supply chain are increasingly participating in the expo, with a notable presence of international collectives joining for the first time.

Macfrut 2024 introduces several new features, including the inaugural “botanical by-products gallery,” showcasing innovative functional products from agricultural supply chains, an area dedicated to herb processing technologies, and the return of the Fippo Forum in its eleventh edition.

Macfrut, a prominent trade fair for professionals in the national and international fruit and vegetable sector, encompasses nine sectors, representing the entire supply chain.

The 2023 edition boasted impressive figures, with 8 pavilions, 1,115 exhibitors, 49,700 visitors, and dynamic areas.

As Macfrut continues to grow in both domestic and international participation, it remains a key event for professionals and buyers, providing ample business opportunities, knowledge-sharing, and insights into the latest innovations and trends in the industry.

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