Smithers-Oasis launches new plant-based floral foam

USA – Smithers-Oasis has announced the launch of OASIS® Renewal™ Floral Foam, a plant-based innovation aimed at transforming the floral industry.

With its renewable biomass materials, the foam has achieved the highest rating of 4 stars from TÜV Austria’s OK biobased certification program.

“Smithers-Oasis is extremely excited about this product,” said Robin Kilbride, President and CEO of Smithers-Oasis. “Our global research team has been pursuing this project for many, many years. Simply being a plant-based product wasn’t enough. We needed this to deliver the look, feel, and performance that florists have come to trust in our petroleum-based Oasis Floral Foams. At last, we have achieved it!”

One of the key features of the Oasis Renewal Floral Foam is its versatility. The foam’s density allows it to work with all types of stems, from delicate or hollow varieties to woody and tropical options.

“This product ticks all the boxes on our list and more,” said a representative from Smithers-Oasis. “Florists don’t have to buy different flavors or densities of floral foam. This one product works for everything and has a fantastic grip that will keep those stems in place.”

Another highlight is the foam’s ability to reduce material usage. When saturated, the foam turns a deep black color, allowing florists to create designs with 25% fewer stems.

This feature not only reduces costs but also saves time and labor. The lighter weight of finished designs also simplifies transportation.

Importantly, the foam is free of dyes and colorants, enhancing its sustainability credentials. Its natural appearance—grey-green when dry and black when wet—aligns with the needs of environmentally conscious florists.

Oasis Renewal Floral Foam will initially launch in the United States, Canada, Europe, the United Kingdom, Australia, South Korea, and Japan.

To encourage adoption, Smithers-Oasis is offering a free sample program, allowing floral designers to experience the product’s performance firsthand. Full-scale availability is planned for later this year, with further market expansions scheduled for 2025.

Smithers-Oasis has long been recognized as a leader in the floral industry. Founded in 1954 by V. L. Smithers, the company introduced water-absorbing foam that revolutionized floral arrangements.

Today, the company remains committed to sustainability, focusing on reducing environmental impact through innovative product development.

In addition to Oasis Renewal Floral Foam, Smithers-Oasis offers a diverse portfolio of solutions, including Floralife postharvest care products, OASIS® Grower Solutions for root development, and BIO-FOAM® for compressible foam applications.

Their ongoing dedication to sustainability reflects a broader goal of contributing to the well-being of communities and the planet.

 

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