UK – British supermarket giant Sainsbury’s has announced a bold new strategy, ‘Next Level Sainsbury’s,’ designed to accelerate food volume growth and solidify its position as a leader in the grocery market.

The initiative builds on the success of the ‘Food First’ strategy launched in November 2020, which aimed to reposition food as a focal point and strengthen the financial foundation for future growth.

The core objective of the ‘Next Level Sainsbury’s’ plan is to increase grocery market volume share by expanding Sainsbury’s food range accessibility and becoming the preferred food retailer for a broader customer base.

Sainsbury’s aims to attract more significant-basket primary shoppers and solidify its reputation for outstanding value, unbeatable food quality, and exceptional service.

Simon Roberts, CEO of Sainsbury’s, emphasized the positive impact of the previous ‘Food First’ strategy: “Our Food First strategy has delivered on its promise over the last three years, making Sainsbury’s a stronger business with a much sharper position on value and a major refocus on our innovation. Customers have recognized the progress we’ve made, as our market share gains have shown.”

The new strategy also focuses on enhancing the Nectar loyalty program with personalized, rewarding, and integrated features, coupled with market-leading retail media capabilities.

Additionally, the plan involves leveraging Argos’s strengths in convenience and value, investing in technology and infrastructure, and achieving a further £1 billion in structural cost reduction.

Roberts expressed enthusiasm about building on the success of the previous strategy, stating, “We’re determined to be First Choice for Food, ensuring more customers in more of our stores can enjoy more brilliant Sainsbury’s food. That means more space for our food offer, while still delivering the general merchandise products customers want from us.”

Costco appoints new CFO

In other industry news, Kroger, a major U.S. grocery retailer, recently announced the departure of its CFO, Gary Millership, after 15 years of service. Millership is set to assume the same position at Costco Wholesale. Todd Foley, former vice president, corporate controller, and chief accounting officer at Kroger, will serve as interim CFO until a permanent successor is named.

Costco’s current CFO, Richard Galanti, will step down from his role on March 15 but continue to provide advisory support during the transition. Costco CEO Ron Vachris acknowledged Galanti’s substantial contributions over his nearly forty-year tenure.

These developments underscore the dynamic landscape of the retail and grocery sectors as companies adapt and strategize to meet evolving consumer demands and market conditions.

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