SOUTH AFRICA – South African blueberry exports are gaining momentum in the Middle and Far East, with a significant increase in volume compared to last season.
According to data from Berries ZA, the industry has exported almost 5,000 tonnes of blueberries so far this season—34.1% more than the same period last year.
While traditional markets like the UK and Europe continue to play a crucial role, receiving 2,040.6 tonnes and 1,271 tonnes respectively, South African exporters are increasingly diversifying.
Exports to the Middle East have surged by 31.1%, reaching 996.48 tonnes. The Far East has also experienced a rise, with exports up by 39%, totaling 671.92 tonnes. This growth aligns with the industry’s broader strategy to tap into non-traditional markets.
Speaking on the success, a spokesperson from Berries ZA remarked, “The increase in exports to the Middle and Far East is a clear indication that our efforts to diversify are paying off. The demand for South African blueberries in these regions is steadily rising.”
Despite this year’s strong performance, the global blueberry industry faced challenges last season. Production fell by 3.3%, or around 196,000 tonnes, largely due to weather events like El Niño, which affected key producers in Peru, Chile, and Mexico.
Global exports also dropped by 8.6%. Absa’s agricultural economists noted in their latest report that structural adjustments in Peruvian production might shift their season by a month, potentially offering new opportunities for South African producers in the north of the country.
“These shifts in global production offer an opening for our growers to capitalize on, especially as Peruvian blueberries enter the market later,” the report mentioned.
Pink Lady apples lead in UK Market
While blueberries are making waves in Asia, South Africa’s Pink Lady apples are dominating in the UK. Data from Kantar, a market research firm, shows a 13% rise in sales of Pink Lady apples in the UK, making them the fastest-growing apple variety in the region.
“South Africa has established itself as the leading supplier of Pink Lady apples from the Southern Hemisphere,” said Calla du Toit, procurement manager at Tru-Cape Fruit Marketing and chairman of Pink Lady SA.
Du Toit emphasized that South Africa’s annual production of Pink Lady apples, which stands at about five million cartons, positions the country as a key player in this market.
Around 2.1 million cartons of Pink Lady apples are exported to the UK, with Europe and Africa each receiving around one million cartons.
Du Toit pointed out that logistical advantages, including proximity to major markets and rising shipping costs, play a crucial role in the country’s success.
“Our shorter shipping times and the ability to pack directly at source limit handling and preserve the quality of our apples, which UK consumers appreciate,” added Du Toit.
Both blueberries and Pink Lady apples from South Africa are showing strong potential for future growth, with new market opportunities emerging across the globe.
As competitors in other regions face challenges, South African producers are well-positioned to expand their influence in key markets like Asia and the UK.
“The success we’ve seen in both the blueberry and Pink Lady sectors reflects our commitment to quality and innovation,” concluded Du Toit.
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