Rockit Global welcomes new CEO as back-to-school campaign gains momentum in ME

NEW ZEALAND – Rockit Global has announced the appointment of Grant McBeath as its new CEO, succeeding Mark O’Donnell, who will retire later this year.

Rockit Global, known for its innovative approach to marketing and distribution of miniature apples, has appointed Grant McBeath as its new chief executive officer.

McBeath will step into the role following the retirement of Mark O’Donnell, who announced his decision to step down in June.

John Loughlin, Rockit Global’s chair, expressed confidence in McBeath’s capabilities, emphasizing his strong background in leading complex businesses and his experience in driving significant growth in various markets.

“The Rockit board is delighted with the appointment of a proven leader with a strong track record of performance in fast-moving consumer goods and country leadership in Asian markets,” said Loughlin.

He further highlighted McBeath’s previous roles at companies like Spark, Nokia, and Coca-Cola Amatil, where he successfully led sales and service transformations.

McBeath himself expressed enthusiasm about his new role at Rockit, acknowledging the challenges ahead but also the opportunities to leverage his experience.

“I am incredibly excited to be given an opportunity to lead the Rockit business, which operates a complete value chain from orchards in New Zealand to consumers around the world,” he said.

He added that his focus would be on contributing strongly to areas where the potential for growth is greatest, while also ensuring a smooth transition alongside O’Donnell.

“It is a privilege to take over what Mark has built and to take this business to the next level,” McBeath concluded.

Back-to-School campaign in the Middle East

Rockit Global’s leadership change coincides with the company’s latest marketing push in the Middle East. The back-to-school campaign, which builds on the success of the summer “Ready. Set. Rockit.

Season Launch” initiative, aims to boost sales and strengthen brand presence across the region. The campaign features a multi-channel approach, blending in-store promotions, social media contests, and exclusive gift boxes filled with interactive activities and branded merchandise.

Ziad El Chawa, Rockit’s Market Manager for the Middle East and North Africa (MENA), emphasized the importance of this campaign in maintaining momentum and engaging with consumers in new ways.

“Increased demand has led us to collaborate closely with our partners in the region to boost sales and strengthen our brand presence through innovative campaigns and activations,” said El Chawa.

This strategy is designed to create a retail experience that resonates with consumers, making Rockit apples a key part of back-to-school preparations.

The campaign’s omni-channel approach ensures that Rockit remains top-of-mind for consumers across various touchpoints, whether online or in-store.