Rockit Global rolls out back-to-school campaign in Middle East

MIDDLE EAST – Rockit Global, a supplier of snack-sized apples, is launching its Back to School campaign in the Middle East, aiming to capitalize on the key sales period across the Middle East and North Africa (MENA) region.

The campaign builds on the momentum generated by the company’s summer “Ready. Set. Rockit. Season Launch” initiative, which has driven significant consumer engagement.

“Increased demand has led us to collaborate closely with our partners in the region to boost sales and strengthen our brand presence through innovative campaigns and activations,” said Ziad El Chawa, Rockit’s Market Manager for MENA.

Rockit’s campaign features an omni-channel approach, combining in-store activations, social media giveaways, and exclusive gift boxes that include interactive activities and branded merchandise.

This strategy is designed to create an engaging and consumer-led retail experience that stands out in the market.

Suha El Dassouki, Rockit’s Marketing Executive for MENA, highlighted the importance of innovation in the brand’s approach.

“We focus on doing things differently by offering an exciting experience alongside our premium product. This year, we’ve worked hard to pack a punch with a strong campaign that drives consumer engagement across multiple channels,” she explained.

El Dassouki also emphasized the role of Rockit’s brand character, Rocki, in promoting the campaign’s message.

“Rocki brings positivity and energy to our brand, underscoring the importance of learning and inspiring new consumers to try Rockit. It’s a step toward our goal of becoming the world’s most loved apple brand,” she added.

As part of the campaign, Rockit has introduced a limited-edition Back to School pack, now available in stores and online across the Gulf Cooperation Council (GCC) region.

The special packaging and associated promotional activities are expected to further enhance the brand’s visibility and appeal during this critical sales period.

The campaign’s success in the Middle East reflects Rockit Global’s commitment to growing its brand in international markets.

By aligning with regional trends and consumer preferences, the company aims to continue its expansion and solidify its presence in the competitive snack-sized apple category.

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