ASIA – ASIA FRUIT LOGISTICA, a key player in the fresh produce trade show circuit, is set to host an exclusive China-focused networking and trade event in Shanghai on May 27-28, 2024.

This initiative is part of the Business Meet-Ups series, a regional networking and trade event launched by ASIA FRUIT LOGISTICA.

The event aims to bring together industry leaders, buyers, and suppliers to delve into the burgeoning Chinese market’s trends and opportunities.

The Shanghai Business Meet-Up promises a comprehensive two-day program featuring expert talks and discussions organized by ASIA FRUIT LOGISTICA’s knowledge partner, ASIAFRUIT MAGAZINE.

This content-packed program will be complemented by a B2B expo and various business networking formats, including a large-scale networking dinner. Registration for this exclusive event is now open, with limited slots allocated on a first-come, first-served basis.

The uniqueness of this event lies in its co-hosting by three major fruit and vegetable wholesale markets in China, strategically covering the entire fresh produce landscape.

Guangzhou Jiangnan, situated in Guangdong, dominates the southern region; Shanghai Huizhan in the Yangtze River Delta caters to Central China, while the Sunhola Group operates in north China’s Hebei Province, servicing the growing demand for fresh produce in the northern regions.

The strategic locations of these wholesale markets ensure a comprehensive coverage of China’s fresh produce landscape. Guangzhou Jiangnan dominates the southern region, Shanghai Huizhan strategically sprawls across the Yangtze River Delta, serving Central China, while Sunhola Group operates in North China’s Hebei Province, meeting the rising demand for fresh produce.

At a signing ceremony held on January 25th in Shanghai, the partnership between ASIA FRUIT LOGISTICA and the three wholesale markets was officially sealed.

ASIA FRUIT LOGISTICA’s Business Meet-Up series spans across key markets, including Jakarta, Indonesia, Mumbai, India (at Fresh Produce India), and Bangkok, Thailand. The grand finale awaits in Hong Kong on September 4-6, 2024, marking Asia’s most significant gathering of the global fresh produce business.

Reflecting on the success of the previous ASIA FRUIT LOGISTICA in Hong Kong, David Axiotis, Managing Director of Global Produce Events, the organizer of ASIA FRUIT LOGISTICA, highlighted the record-breaking attendance despite challenges.

The event achieved larger-than-ever visitor numbers, with more than 13,000 trade visitors from over 70 countries engaging with over 700 exhibitors.

Despite the closure on the final day due to extreme weather conditions, the vibrant atmosphere and back-to-back meetings marked the success of the two-day showcase.

Visitor survey results underscored the success of the event, with 97% expressing satisfaction and a willingness to recommend participation to colleagues or partners.

Exhibitor survey results also confirmed positive outcomes, with almost 90% expressing satisfaction with the quality of trade visitors and 94% reporting a good or very good impression of ASIA FRUIT LOGISTICA 2023.

Among the success stories, Hongjiu Fruit, a leading Chinese fruit distributor, made its debut as the first Official Fresh Fruit Partner to ASIA FRUIT LOGISTICA.

As ASIA FRUIT LOGISTICA gears up for its China Business Meet-Up in Shanghai, the anticipation is high for another impactful gathering that will foster collaboration and exploration of opportunities within the dynamic Chinese fresh produce market.

With limited slots available, stakeholders are encouraged to secure their participation promptly in this exclusive event.

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