Pure Flavor unveils latest produce innovations ahead of the upcoming IFPA global show

CANADA – Pure Flavor, a leading greenhouse fruit and vegetable brand, has launched two new products, Tiki Tomatoes and Oronai Sweet Charentais Melons, to be showcased in the upcoming IFPA show.

Tiki Tomatoes are cherry tomatoes that are vibrant, cosmic-colored, tropically sweet, and juicy and have already won an international taste award. 

Oronai Sweet Charentais Melons, on the other hand, are personal-sized French-inspired delights and the third greenhouse-grown melon in Pure Flavor’s industry-leading program.

The company in release, states that both products will be unveiled at the upcoming International Fresh Produce Association (IFPA)’s Global Produce & Floral Show in Anaheim, California from the 19^th to 21^st October.

“Consumers want innovative products to wow them in size, color, consistency of availability, and most importantly, flavor, all of which are core traits of our greenhouse grown specialty snacking tomato, we are on to something special in Tiki Tomatoes that is all of the above and more”, said Matt Mastronardi, Executive Vice-President at Pure Flavor.

“We continue to strategically invest in research and development to bring items to market that create niche and incremental opportunities to help our retail & foodservice partners grow their business.”

He went on to add that the flavor profile of the Tiki Tomato checks all the boxes of what a snacking tomato is all about, that is, sweet, bite-sized, versatile, and full of flavor.

The tomato brand recently received the Superior Taste Award Certification from the International Taste Institute (Brussels, Belgium).

The reviewing Jury, consisting of more than 200 renowned European Chefs & Sommeliers from over 20 countries, critically tested & analyzed the tomato, highlighting relevant characteristics to qualify it to the Superior Taste designation award.

Based in Ontario, Pure Flavor provides year-round production of premium vegetables to retail and foodservice partners throughout North America. 

Among other greenhouse-grown produce supplied by the company are peppers, cucumbers, and eggplants among others.

The company has distribution centers in Romulus, Michigan; San Antonio, Texas; and Peach County, Georgia.

It will be joining other fresh produce stakeholders at the Global Produce & Floral Show this year.

The show is an event that brings together leaders in the produce and floral industry, retail buyers, food safety experts, importers, and exporters from across the globe. 

The platform will be an excellent opportunity to network with industry professionals and discover new products and services that can help advance businesses.

“The show is open to all interested parties, including exhibitors, retailers, foodservice distributors, students, educators, and more,” reads the website.

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