USA – Ahead of the 2024 California grape season, Pretty Lady Vineyards is set to launch Applause, a new jumbo green seedless grape variety.
Known for its crisp texture, bright color, and unique full flavor, Applause promises to captivate fruit lovers and boost the vineyard’s offerings.
“We can’t wait to talk about our brand new green grape variety with the WCPE attendees,” said Nick Dulcich, president of Pretty Lady Vineyards.
The vineyard will introduce Applause at the West Coast Produce Expo on June 1st at the JW Marriott Desert Springs Resort in Palm Springs.
“There are many exciting new opportunities on the horizon for Pretty Lady this year that we know everyone is going to love,” added Dulcich.
This launch highlights Pretty Lady Vineyards’ commitment to expanding its range of high-quality grapes.
The excitement around Applause reflects a broader trend in the fruit industry, where innovation and new varieties are key to maintaining consumer interest and market growth.
Just weeks before the debut of Applause, Fresh Del Monte introduced the Rubyglow pineapple to the U.S. market.
Known for its deep red outer shell and exceptional sweetness, the Rubyglow pineapple is priced at USD 395.99 at Melissa’s Produce, a California-based seller of specialty fruits and vegetables.
The Rubyglow pineapple’s introduction marks a significant moment in the luxury produce market. Despite economic challenges such as inflation and unemployment concerns, there remains a segment of consumers willing to invest in high-end, premium fruits.
The warm reception of Rubyglow in China encouraged Fresh Del Monte to test the U.S. market’s appetite for this luxury fruit.
The luxury fruit market is growing, driven by a consumer base that values unique and premium products.
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