Pink Hudson raspberry set to boost Moroccan berry exports

MOROCCO – As Moroccan growers aim to extend the raspberry season and cater to consumer preferences for top-quality fruit, Planasa’s Pink Hudson raspberry variety could complement the already successful Adelita, according to industry experts.

Adelita, a raspberry variety developed by Planasa and introduced in 2012, has continued to excel despite challenging weather conditions last season.

The variety has maintained its top position in the market, with a record average yield of 15 tonnes per hectare.

“Adelita has consistently delivered high yields and remains a favorite among growers,” said a representative from Planasa.

Hamid El Maloui, project manager at VitaBlue, part of the VitaSouss Group in Morocco, praised Adelita for its performance.

“Adelita has yielded up to 15 tonnes per hectare hydroponically, and 13-14 tonnes on various farms,” he noted.

El Maloui also highlighted the strong agronomic management and marketing advantages of Adelita, which has established a solid presence in Spain, Portugal, Morocco, and Mexico.

VitaBlue, which is in its third season with Adelita, has expanded its raspberry cultivation from 32 hectares to 95 hectares in just two years.

Approximately 90% of this area is dedicated to Adelita, with the remaining 10% reserved for the new Pink Hudson variety.

Planasa’s Pink Hudson, a primocane variety, is attracting attention from European retailers due to its exceptional agronomic and flavor qualities.

“The raspberry market is increasingly focused on premium varieties with excellent flavor,” said El Maloui. “Pink Hudson offers an extended production cycle, which we hope will boost sales and meet market demands.”

This season, VitaBlue plans to use Pink Hudson to complement Adelita, starting production earlier and extending the season from October to mid-June.

“Pink Hudson will help us cover a larger production cycle and offer a fruit with great flavor,” El Maloui added.

Despite a recent 9% decline in Morocco’s raspberry export volume, the country remains a significant player in the global market, holding its position as the third-largest exporter.

Challenges such as water scarcity and rising domestic prices continue to impact the sector, leading to calls for a better balance between exports and local demand.