US – Pear Bureau Northwest (PBNW) has announced the 2023 celebration of its annual World Pear Day on Dec. 2, kicking off the 19th annual National Pear Month.
This year’s festivities will offer consumers the opportunity to celebrate with pears through live chef demos of new pear recipes, the bureau says.
“For the eighth annual World Pear Day celebration, USA Pears will once again be partnering with the online platform, Kittch, to showcase six popular chefs preparing a variety of global dishes,” says PBNW International Marketing Director Jeff Correa.
The six-hour-long live demo pear-a-thon will feature recipes from Mexico, Canada, India, Southeast Asia, and the U.S. Headlining the event will be a demo by Chef Mariano Sandoval from Mexico.
“Our vision for World Pear Day since its inception has been to launch National Pear Month and to get people thinking about and eating tasty, healthy pears all around the world,” adds PBNW President and CEO Kevin Moffitt.
Kittch will livestream six hours of interactive demonstrations beginning at 12:00 PM Pacific to 6:00 PM.
PBNW has also invited industry members and influencers to participate at the virtual chef’s table during the event.
December is an optimal time to celebrate National Pear Month due to the abundance and variety of USA Pears, which are at their peak and available worldwide.
The more than ten varieties of pears grown in Washington and Oregon include Bosc, Green Anjou, Red Anjou, Bartlett, Starkrimson, Comice, Concorde, Forelle, Seckel, and Red Bartlett.
According to a report by Mordor Intelligence, the fresh pears market in the United States is expected to grow at a CAGR of 4.7% during the forecast period of 2023-2028.
The report also states that the fresh pears market is segmented by geography, with North America being one of the regions.
In terms of exports, USA pearls are exported to nearly 50 countries, with 33% of the crop exported (including Canada) in the 2021/22 season. The top exported varieties are Green Anjou, Bartlett, Bosc, and Red Anjou.
According to Statista, Bartlett pears made up about 37% of U.S. pear sales for the 52 weeks ended on June 16, 2019.
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