New Jersey launches 2024 blueberry season with promise

USA – New Jersey’s highly anticipated blueberry season for 2024 has officially begun, marking the start of a promising harvest that reflects the state’s rich agricultural heritage and innovative approach.

Secretary of Agriculture Ed Wengryn kicked off the season at Macrie Brothers Blueberry Farm in Atlantic County, highlighting the essential role blueberries play in New Jersey’s economy and cuisine.

“Blueberries are a cornerstone of New Jersey’s agriculture and a vital part of our growing season,” Secretary Wengryn remarked.

In 2023, New Jersey’s blueberry production reached a record value of USD 92.1 million, making it the state’s top-grossing crop.

With around 10,800 acres dedicated to blueberry cultivation, New Jersey consistently ranks among the top six U.S. states for blueberry production, yielding approximately 50 million pounds annually.

 The state’s blueberry season typically runs from mid-June to late July, coinciding with National Blueberry Month.

Industry experts predict a fruitful season with exceptional berry quality, thanks to optimal weather conditions that enhance berry firmness and flavor.

Rutgers University is nearing the end of a decade-long research project to develop a new blueberry variety suited to New Jersey’s climate and consumer preferences.

This effort, conducted at the Philip E. Marucci Center for Blueberry and Cranberry Research and Extension in Chatsworth, is in its final trial stages.

“After evaluating thousands of plants, only three to four varieties with improved sweetness and firmness will proceed,” a Rutgers representative stated.

Hammonton, often referred to as “the blueberry capital of the world,” is central to New Jersey’s blueberry industry.

This region’s 56 farms, located mainly in Atlantic County, showcase the state’s agricultural prowess. A local distributor has noted a significant increase in organic blueberry sales in recent years.

This trend aligns with growing consumer awareness of the health benefits associated with organic farming practices, despite slightly higher prices compared to conventionally grown berries.

“You’re seeing more imported blueberries becoming organic, which creates a year-long program of organic blueberries that consumers are increasingly choosing,” an industry source explained.

“New Jersey has converted some of its acreage from conventional to organic, responding to market readiness for more organic products. Data from the past year shows higher growth rates for organic blueberries compared to conventional ones. While organic berries are a bit more expensive, consumers are willing to pay extra for berries grown without synthetic pesticides.”

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