MEXICO – Naturipe Farms is increasing its supply of Sweet Selections Blackberries, providing retailers with a high-quality option for their customers.
These blackberries, grown in Mexico, belong to the proprietary “Fenomenal” variety developed through Naturipe’s breeding program.
The company has assured retailers of a steady supply through May, allowing them to consistently meet customer demand.
To cater to different retailer needs, Naturipe Farms has introduced multiple packaging sizes for its Sweet Selections Blackberries.
Alongside the standard 10 oz. option, the company is now offering a smaller 6 oz. package and a larger 12 oz. club pack. This variety ensures that retailers can stock products that align with their customers’ preferences.
“We’re thrilled to see Sweet Selections Blackberries gaining momentum this season,” said John Johnston, Director of Premium Products at Naturipe Farms.
“We’re seeing excellent fruit quality and exceptional flavor straight from the fields. These berries are simply delicious. With steady volumes and expanded pack options, we’re ready to meet growing demand and bring more of this exceptional product to market. Blackberries have never tasted so good.”
Naturipe Farms has emphasized that the fruit is cultivated using sustainable farming practices in Mexico, ensuring both quality and environmental responsibility.
The company believes these blackberries fulfill an essential need in the market for high-quality, sweet fruit.
Commitment to sustainability and innovation
Naturipe Farms has been a leader in the fresh produce industry since its establishment in 1917. The company’s dedication to sustainability is evident in its farming methods and packaging.
Through its “Cultivate with Care™” program, Naturipe focuses on reducing environmental impact while supporting both local and global communities.
As a grower-owned organization, Naturipe Farms operates through a partnership with four established berry growers: Hortifruit S.A., Michigan Blueberry Growers, Naturipe Berry Growers, and Munger Farms. This collaboration ensures a consistent supply of berries across seasons and regions.
The company is also recognized for its forward-thinking approach to berry farming. By developing new berry varieties and improving agricultural techniques, Naturipe continues to meet the evolving demands of consumers and retailers alike.
“With consistent, high-quality fruit grown using sustainable practices in Mexico, Sweet Selections Blackberries fill an important gap in the market for top-notch blackberries,” the company said in a statement.
“Retailers looking to stock up on Sweet Selections Blackberries can expect steady supplies, excellent flavor, and a product that delivers on consumer expectations for taste and quality.”
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