Morocco targets record avocado exports amid global competition

MOROCCO – Morocco is rapidly emerging as a leading player in the global avocado market, with the country expecting to harvest approximately 90,000 tons of avocados during the 2024/2025 season.

Of this, 80,000 to 90,000 tons are projected for export, with only a small fraction reserved for domestic consumption.

From October to December 2024, Moroccan exporters shipped 42,000 tons of avocados, signaling robust growth compared to previous seasons.

“We are witnessing steady progress in our avocado sector, with European markets being a primary destination,” said Abdellah Yamlahi, president of the Moroccan Avocado Association.

He highlighted the sector’s consistent export trajectory but acknowledged the challenge posed by a decrease in European reference prices, which reflects a dip in consumer demand.

To address these challenges, Moroccan farmers have been advised to accelerate harvesting, particularly as weather conditions—cold nights followed by warm days—create ideal ripening conditions. By doing so, Morocco hopes to outpace competitors such as Spain, Colombia, and Israel.

Farmgate prices have also risen, ranging between MAD 19 and MAD 20 per kilogram, signaling optimism among local growers.

Last year, Morocco exported 60,000 tons out of a 70,000-ton production, underscoring its increasing prominence in global markets. Expansion efforts are particularly evident in regions like Tiflet, Moulay Bousselham, and Larache.

Global competition intensifies

As Morocco strengthens its foothold, countries like Colombia are also ramping up their efforts. “The global avocado industry is facing great pressures due to increasing volumes from new origins, such as Morocco,” said Mauricio López, commercial manager of Arba Colombia.

He explained that Morocco’s growing exports during critical marketing periods, particularly from December to March, have significantly affected global pricing and demand.

To remain competitive, Arba Colombia is focusing on diversifying its export destinations. “We plan to export 200 containers this year, with a strong emphasis on the U.S. market, where we aim to increase exports fivefold compared to last year,” López added. Colombia is also eyeing the Middle East and Central America as emerging opportunities.

The avocado market faces additional hurdles, including oversupply, fluctuating demand, and issues of trust between exporters and importers.

“Dishonesty in international transactions remains a significant challenge,” López said. He emphasized the importance of securing reliable partners to sustain the industry’s growth and reputation.

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