MOROCCO – Morocco has reached a new milestone in its blueberry exports, recording significant growth during the 2023/24 season.

The country exported an impressive 67,300 tons of fresh blueberries, marking a 25% increase from the previous season.

Morocco’s blueberry exports have seen a remarkable rise in recent years, with shipments nearly quadrupling since the 2017/18 season.

This growth has allowed the country to expand its market presence across Europe, the Middle East, North America, and Asia.

“Morocco’s growth in blueberry exports reflects our commitment to quality and meeting global demand,” said a spokesperson from the Moroccan Blueberry Association.

Europe remains a key market for Moroccan blueberries. Despite a shift in market dynamics, Spain continued to be the top destination, receiving 20,100 tons of blueberries, an 11% increase from the previous season.

Notably, Spain’s share of Moroccan blueberry exports has decreased from 80% to 30% since 2017/18, as Morocco diversified its markets.

Other European countries also saw increased shipments. The United Kingdom imported 14,600 tons, representing a nearly one-third increase.

The Netherlands received 14,500 tons, marking a 42% rise, while Germany and France saw increases of 25% and 19%, respectively.

Morocco’s blueberry exports have also expanded beyond Europe, with notable increases in shipments to the Middle East and North America.

In the Middle East, Morocco exported 1,800 tons of blueberries to countries including the UAE, Saudi Arabia, Qatar, Kuwait, and Bahrain.

North America also became a significant market, with 360 tons exported to the United States and 900 tons to Canada.

Southeast Asia has emerged as an important destination for Moroccan blueberries, with countries like Hong Kong, Singapore, and Malaysia showing strong demand. Morocco is now among the top five largest suppliers to this region.

The upcoming Asia Fruit Logistica exhibition, scheduled for September 4-6, will provide further insights into opportunities for Moroccan blueberry exports in Southeast Asia.

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