Logidoo unveils new China-West Africa trade corridor for faster freight solutions

AFRICA – Logidoo, a leading African logistics platform, has launched a new trade corridor linking China and West Africa, setting the stage for faster and more reliable freight services between the two regions.

This development marks a pivotal moment for businesses across Africa and China, simplifying trade operations and reducing shipping times for companies engaged in cross-continental commerce.

This trade corridor, created after Logidoo’s involvement in the renowned C-START program, is the result of extensive partnerships with key Chinese firms.

Formalized in August 2024, the new route offers a much-needed solution to the long-standing logistical delays that have hindered trade between China and West Africa.

“Our China-West Africa corridor is set to redefine how businesses operate across these regions,” said Tamsir Traore Ousmane, CEO of Logidoo. “By significantly reducing shipping times and simplifying logistics processes, we’re opening new doors for economic growth and international trade.”

The route will drastically cut shipping times compared to traditional sea routes, addressing one of the major challenges businesses face.

It will offer end-to-end freight management for shipments ranging from small parcels to large containers. A key feature of this new trade line is its streamlined customs processes, helping companies avoid delays that frequently slow down international transactions.

The corridor’s initial operations will focus on Senegal, where Logidoo has an established presence. From there, the company plans to extend services to other West African countries, including Mauritania, Côte d’Ivoire, Mali, and Guinea.

This expansion aligns with Logidoo’s mission to boost intra-African and international trade, which has been central to the company’s growth strategy.

Traore expressed his enthusiasm about the project, saying, “The China-West Africa corridor is more than just a trade route; it’s a bridge connecting continents and cultures. We’re excited about the possibilities this opens up for businesses in both regions and look forward to seeing the positive impact on economic development.”

China has increasingly focused on improving its trade relationships with West Africa, which has led to strategic investments in hybrid logistics and infrastructure.

The Chengdu-Europe-Africa rail-sea transport line is one such example, reducing transit times by connecting China to Morocco via Hamburg, Germany. This move bypasses some traditional cargo bottlenecks and improves the overall reliability of freight services.

China has also committed to importing USD 300 billion worth of goods from Africa by 2025, further solidifying its trade ties with the continent. This trade push reached a high point in 2021, with bilateral trade between China and Africa hitting USD 254.3 billion.

Additionally, significant investments in African port infrastructure have paved the way for smoother trade routes. Countries like Nigeria, Egypt, and Kenya are upgrading their ports to handle larger cargo volumes, which is vital for supporting faster trade flows between China and West Africa.

Digital innovations, such as real-time tracking systems, are being adopted to ensure the safe and timely transportation of perishable goods, enhancing the efficiency of the fresh produce supply chain.

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