Lange Companies rebrands marking new chapter in supply chain excellence

USA – Lange Companies, formerly known as the Tom Lange Family of Companies, has officially debuted its new name and updated branding, reflecting the evolution of its business over the last six decades.

The well-established supply chain provider, which includes Lange Fresh Sales, Lange Farms, and Lange Logistics, has shifted its identity to better align with the future while maintaining the core values that have fueled its success since 1960.

Greg Reinauer, president and CEO of Lange Companies expressed his enthusiasm for this milestone. “I am excited to introduce a transformation in the way we brand and present the Tom Lange Family of Companies for the future,” Reinauer said.

“We have grown over the last 64 years, and while the business has evolved, we have remained true to the values that started in 1960.”

The rebranding signifies a shift in how the company presents itself to its clients and partners, but the essential elements that built its reputation—such as integrity, dedication, and service—remain firmly intact.

Reinauer emphasized that the name change will not affect the company’s operations or its focus on delivering strategic, integrated solutions to clients across the fresh produce and logistics industries.

Founded on hard work and a commitment to customer satisfaction, Lange Companies has been a leader in providing comprehensive supply chain services for over 60 years.

The company’s flexibility and customer-first approach have allowed it to adapt to market demands while maintaining its core mission of delivering top-tier service.

Though the rebranding brings a fresh look, the company’s foundational values of honesty, integrity, and excellence in service will continue to drive its success.

“The changes we are introducing will allow us to continue to do what we do best: support vertically integrated supply chain solutions paired with unbeatable service,” Reinauer added.

Lange Companies continues to provide its clients with full-service, 24/7 solutions that address both immediate and long-term needs.

With the new branding, the company aims to strengthen its relationships with partners by offering more streamlined and agile responses to industry demands. This includes expanded services across produce, transportation, and logistics sectors.

To showcase its updated branding and services, Lange Companies will have a booth at the upcoming Global Produce and Floral Show.

Visitors can find the company at booth #B3751 to learn more about its new identity and continued commitment to supply chain excellence.