Industry veteran Soundararadjane S joins HyFarm as CEO

INDIA – HyFun Foods has appointed Soundararadjane S as the CEO of HyFarm, an ongoing initiative for the fresh produce value chain signaling a significant move in the frozen food industry.

Soundararadjane’s extensive experience, spanning over 30 years in the industry, aligns well with HyFun Foods’ mission to provide high-quality food with minimal environmental impact.

His tenure at major companies such as Monsanto and ITC (Technico) has equipped him with the strategic vision and passion for sustainable agriculture that HyFun Foods values.

“Our appointment of Soundararadjane S as CEO of HyFarm underscores our commitment to driving positive change in the fresh produce industry. His deep understanding of the industry coupled with his strategic foresight will positively contribute to driving HyFarm’s mission to create a sustainable and efficient ecosystem for fresh produce,” said Haresh Karamchandani, MD & Group CEO at HyFun Foods, as quoted by medianews4u.

Enhancing fresh produce value chains

HyFarm plans to introduce innovative methods to strengthen the value chains for fresh produce under Soundararadjane’s leadership.

It aims to utilize partnerships, advanced technologies, and sustainable practices to empower farmers, increase supply chain efficiency, and deliver premium produce to global markets.

This approach is designed to set new standards in the fresh produce industry worldwide, promoting sustainability and customer satisfaction.

Sustainability is central to HyFun Foods’ core values. The HyFarm initiative integrates regenerative agriculture techniques to further this commitment.

These practices focus on water conservation, reducing the use of fertilizers, and supporting soil health to create a more sustainable future for agriculture.

“Sustainability isn’t just a buzzword at HyFun. By implementing these regenerative methods, we contribute to a brighter future for farming and a more sustainable food supply chain as a whole,” Soundararadjane added.

Future outlook and goals

HyFarm plans to work with 30,000 farmers by 2030, showcasing HyFun Foods’ dedication to leveraging India’s rich fresh produce and developing a backward-integrated business strategy.

 HyFun Foods’ continued success owes much to its high-quality fresh produce, and with this new project, the company aims to strengthen its commitment to sourcing premium fresh food while supporting farmers and advancing sustainable agriculture.

Soundararadjane aims to connect HyFarm with essential stakeholders, including farmers, processors, and international markets, leveraging his vast network.

“We’re a platform for collaboration. We actively seek partners who share our vision for a sustainable and thriving fresh produce industry,” he concluded.

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