IBO to launch 2024 Global State of the Blueberry Industry Report

GLOBAL – The International Blueberry Organization (IBO) is set to unveil its comprehensive ‘2024 Global State of the Blueberry Industry’ report.

This significant report will be launched through a live webinar hosted by Cort Brazelton, the editor, and Colin Fain, the head of the research team behind the report. The event is scheduled for August 15th at 2 pm GMT.

The webinar will cover several crucial topics, including field efficiency, productivity, quality benchmarks, blueberry health research, and the application of Environmental, Social, and Governance (ESG) standards to blueberries.

It will also discuss global blueberry prices. This year’s report provides a detailed analysis of the latest trends, data, and projections, offering stakeholders valuable insights into the evolving market dynamics.

During the webinar, Brazelton and Fain will present an in-depth overview of the report, emphasizing key findings, emerging trends, and important conclusions.

“In the evolving landscape of the blueberry industry, it’s crucial to base our strategies on reliable data and informed analysis,” said Brazelton.

Fain highlighted the importance of transparency, stating, “The decision to make the report freely available reflects the IBO’s commitment to transparency. Only through open information sharing can the industry navigate the challenges it faces, such as varietal changes and the impacts of climate change, which greatly affected Peru this year, and by extension, global markets.”

An interactive question-and-answer session will follow the presentation, allowing participants to engage directly with the expert panel.

Attendees are encouraged to come prepared with questions and participate in meaningful discussions about the future of the blueberry industry.

After the webinar, the 2024 Global State of the Blueberry Industry report will be accessible to the public for free on the IBO’s website. This initiative underscores the IBO’s dedication to transparency and the growth of the blueberry industry worldwide.

“This report represents a significant advancement in our understanding of the blueberry sector,” said Brazelton. The 2024 edition offers a thorough analysis of the latest trends, data, and projections, providing stakeholders with invaluable insights into the evolving market dynamics.

Fain added, “The report’s availability will allow the entire industry to benefit from the latest research and data. This level of openness is essential for the continued growth and adaptation of the blueberry sector.”

Don’t miss this opportunity to explore the 2024 Global State of the Blueberry Industry report. Save the date for August 15th at 2 pm GMT and join the webinar for an informative and engaging session that promises to be a landmark event in the global blueberry industry.

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