GERMANY – HarvestEye, the machine learning-driven crop insights tool, is set to take center stage at FRUIT LOGISTICA 2024, presenting its latest advancements in the global agronomy landscape.

Offering groundbreaking compatibility for the worldwide fresh produce industry, HarvestEye promises a cost-effective solution for enhanced crop monitoring and analysis.

Designed to mount onto harvesting or grading machinery, HarvestEye delivers crucial information on crop size, shape, and mapping variations through a daily report and an internet portal.

The team has diligently refined their machine learning model, culminating in version 2.0, which debuted at FRUIT LOGISTICA 2023. This year, the system’s compatibility has expanded to include different varieties of onions, in addition to potatoes.

Harry Tinson, General Manager at HarvestEye, expressed the team’s commitment to continuous improvement: “HarvestEye 2.0 delivers faster crop measurement and more accurate data collection than its predecessor. We’ve received immensely positive feedback from growers, and we’re excited to introduce the all-new HarvestEye Handheld. This portable version empowers customers to save time during pre-harvest yield digs, further enhancing the technology’s utility.”

Vidyanath (Vee) Gururajan, Managing Director of HarvestEye, highlighted the broader impact of machine learning and artificial intelligence in agriculture: “These tools provide full crop visibility, offering unprecedented actionable insights. The technology goes beyond field sampling, contributing to improved decision-making, increased supply chain confidence, and reduced wastage.”

HarvestEye will be exhibiting in Hall 3.1 Stand C-31, aligning with other pioneers in farming machinery and technology.

Fruit Logistica, a renowned international trade show, serves as a platform for global farming innovators to showcase advancements in the agricultural sector.

Dutch exhibitors for instance, are gearing up for the event. Companies like AGF-Direct, Alblas International Transport, Chainn, De Terp, Exotic Roots, Flikweert Vision Technologies, Fresh IT Services, Greenfresh, Versland Selection, and Wiscomex are making their debut.

Best Fresh and PotatoNext highlight the significance of the event for networking, marketing, and assessing market dynamics.

Mariska Werring, CCO of PotatoNext, emphasized the strategic timing of Fruit Logistica for marketing potatoes, stating, “Fruit Logistica is the international fruit and vegetable trade show for us. The timing is decisive. Potatoes are best marketed at this time of year because the season has begun.”

While some companies like Agrofair have opted not to exhibit this year, emphasizing the effectiveness of other events like Fruit Attraction, others, such as ZON, have decided to allocate resources differently.

Anton Filippo of LBP recognizes the evolving landscape, with Madrid gaining prominence, but stresses the importance of being where clients and potential buyers are.

In contrast, Sandra Vlielander of Harvest House sees Fruit Logistica maintaining its leadership role, stating, “At the trade show, we talk with our business relations, display our range, share our vision of the ideal fruit and vegetable shelf, and demonstrate how we’re working on increasingly sustainable cultivation. As we see it, Fruit Logistica will remain a leading fair in the coming years.”

Banken Champignons, with over 25 years of participation, anticipates continued involvement in both Berlin and Madrid, recognizing the unique opportunities each event offers.

Rob Banken, in particular, invites attendees to the Banken Champignons Party at their stand during the event.

With innovations like HarvestEye taking center stage and companies gearing up for strategic networking and marketing at Fruit Logistica, the event continues to play a pivotal role in shaping the future of the fresh produce industry.

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