HarvestEye, Antti Hintikkian ink first distributorship deal to Finland

FINLAND – HarvestEye, the machine-learning-based agricultural insights tool, has taken a significant step in its global expansion strategy by securing its first distributorship in Finland with Antti Hintikka.

The partnership with Antti Hintikka, owner of U2 Online Oy and a prominent figure in project management and agri-tech product distribution within Finland’s potato markets, marks a strategic move for HarvestEye to cater to the specific needs of the region.

Following thorough trials of HarvestEye 2.0 units to gauge system capabilities and gather valuable customer feedback, Antti Hintikka is set to lead the distribution of both HarvestEye 2.0 and HarvestEye Handheld systems across Finland.

The HarvestEye 2.0, designed for mounting on harvesting or grading equipment, offers a cost-effective solution for monitoring the size, shape, and variations of potatoes and onions.

Through a web portal and daily reporting, the system delivers quicker crop measuring, more precise data collection, and increased adaptability to challenging settings, including low evening sun conditions.

Harry Tinson, the General Manager at HarvestEye, expressed confidence in the collaboration, stating, “Partnering with Antti was a logical choice for us at HarvestEye. He brings vast experience and a presence in the Finnish potato and onion markets that will enable us to best showcase the harvest insights system to more customers.”

Antti Hintikka will also distribute HarvestEye’s portable version, leveraging its data intelligence capabilities to enable clients to count and size crops during pre-harvest test digs.

The partnership extends to HarvestEye complementing Hintikka’s role as a project manager for the HZPC/Agritask Decision Support System (DSS), a precision agriculture platform that can now incorporate HarvestEye data insights to validate crop management choices made via DSS.

“From our experience trialing HarvestEye last season in Finland, we found that the system provides crucial extra data for growers and potato companies at the moment of harvest,” Hintikka noted.

“It completes the entire loop of information gathering to achieve comprehensive agronomic optimization and precise insight into the incoming crop supply.”

Vidyanath (Vee) Gururajan, HarvestEye’s Managing Director, sees the distributorship deal with Antti Hintikka as a pivotal move in the company’s planned expansion into Scandinavian markets.

He emphasized, “As we continue to enhance HarvestEye’s capabilities, we are looking to secure further distributorship and partnerships that will enable us to be accessible to more customers so they can trial, feedback, and adopt the system.”

The call for growers, packers, and processors in Finland is to explore subscription, rental, and lease options for HarvestEye units, empowering them with cutting-edge agricultural insights for improved decision-making and optimized crop management.

With this strategic partnership, HarvestEye is poised to make a lasting impact on Finland’s agri-tech landscape.

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