Hapag’s terminal, infrastructure division rebrands to Hanseatic Global Terminals

NETHERLANDS – Hapag-Lloyd’s terminal and infrastructure division has rebranded as Hanseatic Global Terminals, effective from July 1, 2024.

This move aims to align the company’s identity with its ambitious growth plans and longstanding maritime heritage.

Hanseatic Global Terminals, headquartered in Rotterdam, began its operations in June 2023 as an independent business unit of Hapag-Lloyd.

The brand name, inspired by the historic Hanseatic League, underscores the company’s dedication to quality and extensive terminal operations.

“With this strategic rebranding, Hanseatic Global Terminals aims to enhance operational efficiency and foster sustainable growth, benefiting customers and partners worldwide,” the official release stated.

Dheeraj Bhatia, CEO of Hanseatic Global Terminals and member of Hapag-Lloyd’s Executive Board, emphasized the brand’s core values, “Hanseatic Global Terminals strongly supports our commitment to quality, efficiency, and sustainability. Our customers and partners will enjoy significant benefits, such as more reliable and efficient services. Moreover, the increased manageability supports our sustainability efforts.”

Hanseatic Global Terminals will oversee and consolidate investments in 20 terminals across 11 countries. Key locations include Container Terminal Altenwerder in Hamburg, JadeWeserPort in Wilhelmshaven, Terminal TC3 in Tangier, and Terminal 2 in Damietta, which is currently under construction.

Additionally, the company manages terminals in the Americas through the acquisition of Chile-based SAAM Terminals’ business and in India through investment in J M Baxi Ports & Logistics. A minority stake in the Spinelli Group also falls under its portfolio.

Strategic partnership for sustainable bunker procurement

In related news, ZeroNorth and Hapag-Lloyd have announced a partnership to develop a leading bunker procurement and planning solution.

This new digital tool aims to help Hapag-Lloyd navigate the energy transition, reduce fuel costs, and improve service efficiency.

“The partnership between the two companies will create a new digital solution that enables Hapag-Lloyd to effectively manage the energy transition, reduce fuel spend, and cut their cost to serve,” says a release from ZeroNorth.

The solution promises an improved user experience, including streamlined contract and port planning, contract tender capabilities, and a true price algorithm. It is available for immediate rollout to customers.

Kenneth Juhls, Managing Director of ZeroNorth Bunker, highlighted the collaboration’s significance, “We are excited about this impactful partnership with Hapag-Lloyd, which will leverage the extensive knowledge and ambition of our organizations to transform bunker planning and procurement during the energy transition.”

Jan Christensen, Senior Director of Global Fuel Purchasing at Hapag-Lloyd, added, “We have a clear strategic direction to advance decarbonisation across our fleet and business. To achieve this, we need the right partners – and ZeroNorth is perfectly placed to help us digitalise our bunker procurement and planning activity.”

“Together, we believe we can significantly impact how we plan and buy our bunker fuel, which is crucial for our decarbonization goals.”

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