Groot in Flowers LLC, Ronico announce partnership to boost US tulip market

USA – Floral sales and marketing company Groot in Flowers LLC, based in Ojai, California, has announced a new partnership with Ronico, a renowned tulip brand.

This collaboration marks Ronico’s official entry into the US market, positioning both companies to enhance their market presence and product offerings.

Ronico, a brand with over 80 years of experience in the tulip industry, is well-known for its high-quality flowers. By joining forces with Groot in Flowers LLC, Ronico is entering the US market for the first time.

Groot in Flowers LLC brings significant expertise to the table, with its team boasting over 100 years of combined experience in selling and marketing floral products in the United States.

This strategic partnership aims to leverage that deep market knowledge to introduce Ronico’s tulips to US customers.

“We are thrilled to partner with Groot in Flowers LLC,” said Rober De Wit, CEO of Ronico. “Their deep understanding of the US market and commitment to excellence perfectly align with our values. We look forward to a fruitful collaboration that will bring the beauty of our tulips to more customers in the United States.”

Together, Groot in Flowers LLC and Ronico plan to deliver a wide range of premium tulip varieties to the US market, emphasizing sustainable cultivation practices. Both companies have expressed their commitment to innovation in tulip farming, ensuring that the tulips they offer meet the highest quality standards.

This collaboration is expected to boost distribution channels and product offerings across the United States, giving consumers more access to these stunning flowers.

“Groot in Flowers LLC is excited to join forces with Ronico,” said Rodi Groot, CEO of Groot in Flowers LLC. “This partnership represents a significant milestone for us, and we are eager to introduce Ronico’s exceptional products to the US market.”

The partnership will be officially showcased at the Global Produce & Floral Show, which will take place in Atlanta, Georgia, from October 18-19, 2024. Both companies will have a booth at the event (#B4654), providing a platform for potential buyers and industry stakeholders to learn more about their product offerings and partnership.

Tulips are an important part of the US floral market, with the country importing a large number of tulip bulbs, primarily from the Netherlands. In 2020, the US imported around 1.2 billion tulip bulbs, making tulips a significant contributor to the country’s floral industry.

Tulip festivals, such as the Tulip Time Festival in Holland, Michigan, and the Skagit Valley Tulip Festival in Washington state, draw hundreds of thousands of visitors each year and contribute millions of dollars to local economies.

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