US – Getir, an ultrafast grocery delivery company operating in five countries, has announced the acquisition of Ahold Delhaize’s FreshDirect business.

The acquisition will lead to significant synergies with FreshDirect and will emphasize its strategic ambitions to grow in the United States, says Getir in a statement.

Currently, the company operates in several countries, including Germany, Netherlands, Turkey, United Kingdom, and United States and is valued at nearly USD12 billion as of March 2022.

This acquisition will enable them to further increase the quality and breadth of its product range, particularly regarding fresh products.

Getir offers on-demand delivery services for grocery items and a courier service for restaurant food deliveries, accessed via a mobile app.

FreshDirect will, thus, leverage their technology and operational footprint to offer faster services to its customer base, and will also benefit from easy access to Getir’s quick convenience service.

FreshDirect is an online grocery company that delivers fresh produce, prepared food, and other grocery essentials to customers in the United States. 

Headquartered in the Bronx and serving the greater New York tri-state area, the online grocery has 3,200 employees and was founded in 2002, acquired by Ahold Delhaize in January 2021.

The company is a leader in online grocery delivery and offers same day or next day delivery options.

FreshDirect also partners with local farmers and suppliers to source high-quality ingredients and support the community. 

Following this acquisition their customers will continue to be served by their local delivery teams and no changes will be made to DeliveryPass subscriptions or other services, Ahold Delhaize confirmed.

The US is a promising market for Getir as it offers multiple growth opportunities for the company.

According to Statista, the total sales value of fresh produce in the US as of May 2022 was USD 75.8 billion. 

The same source also reports that the total department sales of fresh produce in the US from 2019 to 2022 was USD 75.8 billion.

Moreover, for the second straight quarter, organic fresh produce grew by 2% in year-over-year sales in the US and another 2% in volume in the third quarter, according to a report issued by Organic Produce Network and Category Partners.

Conventional produce dollar sales and volume showed similar year-over-year gains, with sales up 2.4% and a volume increase of 1.8%.

Sales for the quarter topped USD 2.44 billion and volume movement reached 733 million pounds. 

The organic berry category, which includes strawberries, blueberries, raspberries, and blackberries, led overall dollar sales with USD 461 million for the quarter, representing a year-over-year increase of 7%. 

The second-largest dollar category, packaged salads, experienced a 5% decline in sales in the third quarter of 2023, with total sales of USD 362 million.

“The growth in volume slightly outpacing conventional produce reflects the continued consumer interest in healthier and sustainable food choices, reaffirming the vitality of the organic industry in today’s market,” says Category Partners CEO Tom Barnes.

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