FPC-Kenya partners with WYLDE International to steer fresh produce industrial growth

KENYA – The Fresh Produce Consortium of Kenya (FPC Kenya) and WYLDE International have confirmed partnership to enhance growth and development in the fresh produce sector.

According to the consortium, FPC Kenya as an association, is committed to driving the growth and success of fresh produce companies in Kenya and is constantly seeking to upskill its members in a manner that allows them to access greater opportunities in the market.

It does so by creating strategic partnerships with organizations such as WYLDE who have a very deep understanding of the critical role structured entrepreneurship plays in the agri-business landscape.

“We are thrilled to announce that WYLDE International and Fresh Produce Consortium (FPC) have partnered together,” announced Okisegere Ojepat, Chief Executive Officer at FPC Kenya.

“Through this partnership, FPC members will gain exclusive access to a wide array of WYLDE’s programs and services that have been tailored to cater to the unique challenges that the fresh produce sector faces.”

FPC promotes the production and supply of high-quality fresh produce through Lobbying and Advocacy, Market Linkages, Technical services, Trade and policy, Commercial Representation, Communication, Trade Fair Coordination, Standard and Compliance, and Advisory.

WYLDE International on the other hand, is a consulting firm based in Kenya that provides business strategy formulation, review, coaching, and training services to entrepreneurs worldwide seeking to grow and scale their businesses while delivering impactful products and services to their customers.

This partnership will go a long way in unlocking the full potential of a sector that already greatly contributes towards Kenya’s economy.

According to the Fresh Produce Exporters Association of Kenya, horticulture is the third largest foreign exchange earner and has undergone a transformation over the last 50 years garnering around KES 150 billion (USD 995.35 million) annually.

The association, however, highlight several challenges currently affecting the industry including reduced market demand due to lock downs especially in European Union and The United Kingdom.

High cost of airfreight, high cost of doing business because of government levies and taxes, high cost of utilities etc., cash flow problems among the exporters, and strict market requirements especially on sanitary and Phyto-sanitary matters are also highlighted in the report.

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