KENYA – Fairtrade International has called for increased collaboration between farmers, exporters, and governments to help Kenya achieve its goal of increasing the share of GDP from produce exports to 25% by 2025.

Fairtrade, a global organization, collaborates with businesses, consumers, and campaigners to ensure a fairer deal for farmers and workers. It works with farming cooperatives, businesses, and governments to promote fair trade.

Speaking in Nairobi during the Fairtrade Global Awards and Business Summit, Sandra Uwera, the Global Chief Executive Officer of Fairtrade International, emphasized that through collaborations, horticultural producers will become more competitive in the global export market.

“When producers are viewed as partners, we recognize that our destinies are intertwined,” she said.

“This mutual interdependence underscores the importance of collaboration, trust, and the establishment of strong, enduring relationships.”

According to Fairtrade, the Kenyan government’s ambition to increase exports should be supported by focused efforts to enhance the quality and safety of Kenya’s agricultural products in accordance with global standards, to broaden access to international markets.

The Kenya National Chamber of Commerce and Industry (KNCCI) welcomed this move, adding that the collaborations and globally competitive products will help close the trade gap.

“Being transparent and accountable in our operations, in a manner that aligns with ethical principles and values, is crucial as it fosters trust with our customers, partners, and the wider community,” stated Dr. Erick Rutto, President of KNCCI.

The Fresh Produce Exporters Association of Kenya (FPEAK) launched its strategic plan for 2021-2025 to assist members in post-COVID-19 recovery and enhance the competitiveness of Kenya’s fresh produce exports.

The strategic plan aims to address the current challenges in the industry while also exploring new opportunities to enhance resilience, increase productivity, and improve market access.

In a recent report by the World Bank, it was highlighted that Kenya is facing increased uncertainty due to its reliance on Ukraine as a net importer of fuel, wheat, and fertilizer. This is because the global price of these commodities is being affected by the ongoing war in Ukraine.

The World Bank, in its report, expressed its commitment to supporting Kenya in closing the fiscal financing gap, while also supporting reforms that help advance the government’s agenda for inclusive growth.

Currently, the government of the country prioritizes a bottom-up economic model that focuses on agriculture, healthcare, affordable housing, micro and small enterprises, and the digital and creative economy.

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