Ethiopian Airlines boosts flower exports for Valentine’s Day

ETHIOPIA – Ethiopian Airlines has started freighter operations to transport flowers from the Bahir Dar Cluster, aiming to support Valentine’s Day demand.

This marks an important step in connecting Ethiopia’s flourishing flower industry with global markets.

Bahir Dar Cluster has become a prime location for growing and exporting a wide variety of flowers. Known for its favorable climate and fertile soil, it has attracted significant investment from horticultural exporters.

Ethiopian Airlines has introduced daily freighter flights from this region to ensure timely deliveries to international destinations.

“We are happy for the commencement of freighter operation by Ethiopian Airlines to uplift flowers for Valentine season from Bahir Dar Cluster,” said a spokesperson for the Ethiopian Horticulture Producer Exporters Association (EHPEA).

The airline’s efforts have already shown results. Between January 22 and February 14, 2024, Ethiopia exported over 4,500 tons of flowers.

These shipments primarily targeted Europe, the UK, the US, the Middle East, and the Far East. Compared to last year, this is a significant improvement. In 2023, the same period saw exports totaling 2,165 tons, generating over USD 3.28 million in revenue.

Rising competition and goals for growth

While Ethiopia’s flower exports are growing, competition within Africa remains strong. Kenya, for example, exported around 238,000 metric tons of flowers in 2024, earning more than USD 1.04 billion.

The country is working to increase its exports by 10% in 2025 by expanding its European market share and tapping into opportunities in Asia and the Middle East.

South Africa, another competitor, is well-known for exporting proteas and other flower varieties. It plans to improve its logistics infrastructure to reduce transit times and maintain the freshness of its flowers during shipping.

To stay competitive, Ethiopia has outlined ambitious plans. The country aims to enhance its production capacity and improve flower quality to meet international standards. By 2025, it hopes to increase its export volume by 15%.

Challenges for the Industry

Despite these successes, the Ethiopian flower industry faces challenges, including the False Codling Moth (FCM).

This pest threatens key markets in Europe, which account for a large portion of the country’s flower exports. Industry stakeholders are working to address this issue to protect and expand market access.

“Ethiopia’s flower industry is a vital source of foreign income, and we are committed to tackling challenges such as the FCM to ensure growth and sustainability,” said an EHPEA representative.

 

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