EHPEA seeks SSCI benchmarking for sustainable flower production

ETHIOPIA – The Ethiopian Horticulture Producer Exporter Association (EHPEA) has submitted its Code of Practice for Sustainable Flower Production to the Consumer Goods Forum’s (CGF) Sustainable Supply Chain Initiative (SSCI) for benchmarking.

This application represents a key moment for EHPEA as it aims for SSCI recognition, which would align the organization with global industry standards for social sustainability.

The SSCI benchmarking process evaluates social compliance programs, focusing on sustainable practices in the primary production stage.

With this application, EHPEA joins five other organizations currently undergoing the benchmarking process. To date, SSCI has recognized five programs, underscoring its role in setting high sustainability standards.

These recognized programs include BRCGS (Brand Reputation Compliance Global Standards), Florverde Sustainable Flowers, FSSC 24000 (Foundation for Food Safety Certification), the Responsible Fishing Vessel Standard, and SIZA (Sustainability Initiative of South Africa).

According to Mr. Tewodros Zewdie, Executive Director of EHPEA, “EHPEA has emphasized the significance of the SSCI Benchmark as a rigorous process designed to uphold sustainability standards.”

“By adhering to these global standards, EHPEA seeks to enhance the international credibility of Ethiopian horticultural products while promoting sustainable practices across the industry.”

Founded in 2002, EHPEA plays a pivotal role in representing the interests of Ethiopia’s horticulture exporters, particularly those producing cut flowers, fruits, vegetables, herbs, and seeds.

Today, the association has 126 members and has been at the forefront of driving growth in Ethiopia’s flourishing horticulture sector.

One of EHPEA’s key initiatives is its Code of Practice for Sustainable Flower Production. This voluntary program encourages continuous professional development, monitoring, and self-regulation within the industry.

It is designed to address concerns related to social and environmental performance while promoting sustainable practices.

The Code of Practice has three levels of recognition, allowing flower farms to be rewarded as they progress in implementing sustainable management practices. Each level of achievement is recognized through EHPEA-issued certificates.

The SSCI benchmarking process is comprehensive and consists of several stages. First, the applicant must complete a self-assessment, which is followed by a review by an independent expert. The process also includes office visits and public consultations.

Applicants have the opportunity to make any necessary corrective actions throughout the process to ensure compliance with the high standards set by SSCI.

“The SSCI benchmark is more than just a certification,” an industry expert commented. “It’s about ensuring that sustainability standards are not only met but continuously improved. This is crucial for sectors like floriculture, which have a significant social and economic impact.”

The floriculture industry is one of Ethiopia’s largest sources of export revenue, contributing around 80% of the country’s horticultural earnings.

In 2021, Ethiopia generated approximately USD 225 million from cut flower exports alone. Additionally, the industry provides essential employment opportunities, particularly for women, who make up around 80% of the workforce in this sector.

Key players in the Ethiopian flower market, such as De Ruiter, focus on breeding high-yielding, disease-resistant varieties like sweetheart roses. These efforts have helped maintain Ethiopia’s competitive edge in the global flower market.

EHPEA’s application for SSCI benchmarking indicates the association’s determination to strengthen its sustainability efforts, ensuring that Ethiopia’s horticulture sector continues to grow while maintaining high ethical and environmental standards.

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