EGYPT – Egypt’s orange market is currently facing a challenging period as domestic prices have plummeted to just 15 cents per kilogram.

This sharp decline according to East Fruit can be primarily attributed to the devaluation of the local currency and ongoing regional instability.

The weakened Egyptian pound has made the country’s oranges more competitive in international markets, particularly in the European Union. However, this has also driven down the prices for local citrus growers.

Another major factor affecting the market is the ongoing Houthi conflict in the Red Sea, which has disrupted trade routes to profitable Asian markets. As a result, Egypt has been forced to sell its oranges primarily to the European Union, where demand is not growing significantly.

To secure more sales in the EU, exporters have been compelled to offer significant price reductions, cutting their profit margins and placing additional pressure on farmers.

Smaller orange producers, who lack the means to export directly, have been hit hardest by this downturn. Larger companies with their own orchards and export operations have fared slightly better, managing to earn a small profit.

In light of these challenges, Egypt is urgently seeking new markets for its oranges. An upcoming trade mission to Uzbekistan, organized by the FAO and the EBRD, could help Egyptian exporters explore alternative opportunities.

Meanwhile, as the orange season concludes, Egypt’s watermelon producers are gearing up for their own season.

Exporter Egypt Fresh Energy has invested in expanding its greenhouse production to meet growing demand.

According to Reham Kamal, the company’s export and marketing manager, they have tripled their greenhouse acreage to accommodate the expected production of 4,000 tons of watermelons this year.

Kamal acknowledges that the watermelon season presents its own difficulties, such as high temperatures and water scarcity, which can impact yield and fruit quality.

To address these issues, the company employs advanced greenhouse technology, including climate control systems to maintain optimal growing conditions. Additionally, they use water-saving irrigation methods like drip irrigation and grow drought-resistant watermelon varieties.

Despite these challenges, Egyptian watermelon producers are optimistic about the upcoming season and their ability to deliver quality produce.

As Egypt navigates its current agricultural landscape, the country’s farmers and exporters are working to find solutions and adapt to changing market conditions.

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