Dubai entrepreneur keeps flowers fresh for a year with innovative technique

UAE – Alexandra Chechneva, a Dubai resident originally from Belarus, is changing that narrative with a preservation technique that keeps flowers fresh for up to a year.

Chechneva’s journey to this business began five years ago when she relocated to Dubai with her family. “Initially, we used to come only for winter, but we decided to settle down here in Dubai five years ago with two kids – who often dealt with cold winters. As the kids were growing, we found good schools and opportunities for them here in Dubai. So we decided to stay here and start my business here,” she shared.

Her venture, In Bloom Boutique, specializes in bio-preserved flowers. While the preservation method is already popular in countries like Belarus, the UK, and the US, Chechneva identified a gap in the UAE market.

“When I came to know that flowers can wilt in a week here, I was surprised because I have loved flowers all my life, and it was very upsetting to see them dying every time,” she said. “There is a technology to preserve them longer, so I wanted to know how it works and introduce it here.”

The preservation technique involves natural flowers imported from Japan, Ecuador, and other countries. The process ensures these flowers remain maintenance-free and environmentally sustainable.

“We use only natural flowers, no fake, no silk, nothing. Flowers can last a year without any maintenance, watering, and cutting it,” she emphasized.

Chechneva highlighted the significant savings and environmental benefits her product offers. “Since it is a sustainable product, a bouquet of flowers gives about 35kg of CO2 to the atmosphere,” she said, adding that her method could cut down emissions associated with regular flower use.

Chechneva initially catered to private clients but is now expanding her focus to businesses, including hospitality, private aviation, and luxury beauty salons. She believes her product holds immense potential in these sectors.

“In Belarus, they last up to three years. But in Dubai and UAE, due to humidity, hot climate, and lots of air conditioners, the lifespan is about one year,” she explained.

Bouquets from In Bloom Boutique cost four to five times more than traditional flowers, but the extended lifespan and environmental benefits justify the price for many customers.

The UAE’s floriculture market reflects a growing demand for aesthetic enhancements and urban beautification.

In 2023, the country imported cut flowers and buds worth approximately USD 78 million, with Kenya and the Netherlands leading as major suppliers.

Chechneva’s innovative business aligns perfectly with these trends, providing a sustainable alternative in a market driven by corporate events, hospitality, and gifting culture.

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