EUROPE – Dole Fresh Vegetables has once again elevated the salad experience with the introduction of three enticing new flavor varieties to its acclaimed DOLE Chopped Salad Kit line.

David Austin, Vice President of Product Innovation at Dole Fresh Vegetables, highlights the company’s commitment to delivering unparalleled taste and nutrition, stating, “Healthy has never tasted so good. Healthy ingredients and inspiring flavors deliver Dole’s craveable, cultural, and familiar-with-a-twist salad experience in every bite!”

Austin further elaborates on Dole’s strategy, emphasizing the creation of captivating salad kit flavors and seamless shopping experiences for consumers.

“Our strategy is to create the most compelling salad kit flavor varieties in the industry, and then work with our retail partners to make it easy for salad consumers to shop and choose Dole,” he explains.

The development of these new Chopped Salad Kit flavors involved rigorous research and testing to ensure they meet and exceed consumer expectations.

The three new DOLE Chopped Kit SKUs are set to roll out nationwide, joining Dole’s extensive range of refrigerated salad sets at supermarkets across North America starting April 1.

These additions further solidify Dole’s reputation for innovative pairings of lettuces, vegetables, toppings, and dressings, aimed at promoting healthier eating habits and increasing vegetable consumption.

The DOLE Chopped Italian Sub Salad Kit pays homage to the timeless appeal of classic Italian chopped sandwiches, incorporating DOLE Romaine Lettuce, Green and Red Cabbage, and Carrots with savory pepperoni sausage, provolone cheese, hearty Tuscan herb croutons, and Dole’s tangy Italian dressing.

For enthusiasts of Mediterranean flavors, the DOLE® Chopped Creamy Greek Salad Kit offers a tantalizing blend of DOLE Romaine Lettuce, Green and Red Cabbage, and Carrots, complemented by feta cheese, sun-dried tomato croutons, tomato basil seasoning, and Dole’s Tzatziki Dressing. This enhanced kit replaces Dole’s current Chopped Greek Kit.

Lastly, the DOLE Chopped Sweet Corn Salad Kit celebrates the vibrant flavors of Mexican street corn, featuring a mix of DOLE Green Leaf Lettuce, Kale, Green and Red Cabbage, Carrots, and Green Onions, enhanced with crispy sweet corn, crunchy blue corn tortilla strips, chili-lime seasoning, and Dole’s Creamy Sweet Corn Dressing made with sweet corn puree.

The launch of these new salad kits is supported by a comprehensive national marketing campaign, including trade show trials, advertising, PR, and in-store promotions.

With these additions, Dole’s portfolio now offers a total of 21 distinct Chopped Salad Kit flavor varieties, as it discontinues its Chopped Applewood Bacon, Fiesta Lime, and Greek kits.

For those interested in ordering, they can easily get in touch with their Dole sales representative to explore these innovative offerings firsthand.

For all the latest fresh produce industry news updates from Africa, the Middle East, and the World, subscribe to our NEWSLETTER, follow us on Twitter and LinkedIn, like us on Facebook, and subscribe to our YouTube channel.