US – Calavo Growers, a global leader in the avocado industry, is showing support for Breast Cancer Awareness Month this October by featuring pink PLU labels on avocados that can be found on produce shelves across the country.

The pink labels will be applied to all sizes of Calavo avocados, totaling over 50 million, to be used during the program.

The avocado company aims to capitalize on the health benefits of the fruit by utilizing Calavo’s extensive network as one of the world’s largest avocado suppliers.

According to Gordon Breschini, VP of Fresh Sales for Calavo, the outreach will remind shoppers to take proactive steps in their health journey by getting screened early and regularly. It will also bring awareness to the need for continued research to find a cure for cancer.

“Breast cancer affects worldwide, globe, within in our own families and industry we are proud to promote Breast Cancer Awareness Month this October in order to keep breast cancer at the forefront of the conversation,” she said.

Calavo Avocados adorned with pink PLU stickers began rolling out during the last week of September and will continue to enhance produce departments throughout the month of October.

According to the WHO, in 2023, nearly 300,000 women were diagnosed with breast cancer, making it the most common cancer diagnosis.

Healthy eating patterns, which include abundant fruits and vegetables and healthy fats, have been linked to improved outcomes for breast and colorectal cancer.

Another Healthline article describes avocados as a powerful, nutrient-dense superfood that contains nearly 20 vitamins, minerals, and phytonutrients in a single serving.

They also boast healthy unsaturated fats that can act as a nutrient booster by helping to increase the absorption of fat-soluble vitamins A, D, K, and E.

Founded in 1924, Calavo Growers are also known for their innovative approach to providing healthy fresh-cut fruit, vegetables, and prepared foods. Calavo products are sold under the trusted Calavo brand name, proprietary sub-brands, private labels, and store brands.

The company has a rich culture of constant innovation, sustainable practices, and market growth. The company serves retail grocery stores, foodservice establishments, club stores, mass merchandisers, food distributors, and wholesalers worldwide.

It is headquartered in Santa Paula, California, with processing plants and packing facilities located throughout the US and Mexico.