US – Bloom Fresh has appointed Fiachra Moloney as its chief marketing officer, citing his extensive experience in brand development and value creation.

Moloney’s work with major brands such as PG Tips, Lipton, Gillette, Dove, and Pringles during his time at Procter & Gamble, Kellogg’s, and Unilever has contributed to his strong reputation in the industry.

Moloney played a pivotal role in Unilever’s transition of its tea business in the UK and Ireland to private equity through CVC Capital Partners’ acquisition.

His track record of creating value for consumers, retailers, and growers fits well with Bloom Fresh’s mission to lead in fruit innovation and promote a healthier, tastier, and sustainable future for growers and consumers worldwide.

In his new position, Moloney will work to enhance consumer engagement, foster stronger ties with retailers and growers, and support Bloom Fresh’s innovation in natural breeding practices.

Moloney expressed his enthusiasm for joining a team committed to making a positive impact on the world and transforming the industry.

Bloom Fresh’s CEO, Josep Estiarte, praised Moloney’s addition to the team. Estiarte highlighted Moloney’s expertise in brand management and market development as key factors for the company’s marketing success and value delivery across the supply chain.

Bloom Fresh’s history dates back to 2023, when the merger of two fruit breeders—SNFL (founded in 1992) and IFG (founded in 2001)—formed the company.

Since then, Bloom Fresh has been making strides in innovation and value creation in the fruit industry.

This leader in the fruit industry, for instance, focuses on advancing fruit varieties through natural breeding techniques.

The company’s vision centers on providing healthier, tastier, and more sustainable fruit experiences for growers and consumers worldwide.

In line with this vision, Bloom Fresh has been expanding its low-chill cherry program, known as Cheery Cherries, to address the challenges of growing cherries in warmer and drier climates. Additionally, Bloom Fresh anticipates improved logistics for table grapes in 2024.

Jennifer Maguire, Bloom Fresh’s director of global licensing, emphasizes the company’s dedication to developing fruit varieties that are both healthy and flavorful.

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