ETHIOPIA – The Ethiopian Horticulture Producer Exporters Association (EHPEA) has made remarkable progress in advancing Ethiopia’s horticulture sector, addressing key challenges while promoting sustainable growth.

Over the past year, the association has tackled several issues that were hindering the growth of horticulture businesses.

Land lease disputes in Batu and Bishoftu have been successfully resolved through negotiations, benefiting multiple farms.

Additionally, the association has helped address various tax-related concerns, such as unjustified tax claims, ensuring a fairer business environment for its members.

EHPEA also worked with government officials to update the incentive package for importing capital goods.

This revision aligns the policy with current economic conditions, making it easier for horticulture businesses to expand.

“These achievements are crucial for creating a more favorable business climate for the horticulture sector,” revealed the EHPEA report. “We are committed to continuous advocacy and dialogue to ensure long-term growth.”

Public-private partnerships have also been a focal point for EHPEA, with four dialogue forums held to discuss sector challenges and opportunities. These forums allowed businesses to voice concerns and collaborate on solutions.

Enhancing capacity building

The association has also prioritized capacity building to ensure farms are equipped with the necessary skills and knowledge to thrive. Key training programs have been offered on safe pesticide use, crop scouting, and farm safety.

“Our goal is to equip horticulture farms with skills that will enhance their competitiveness,” explained the report. “Through continuous training, we ensure that farms adhere to quality standards and sustainable practices.”

EHPEA has also made strides in gender-related training, focusing on creating equitable workplaces. Over 145 male employees were trained to challenge harmful gender norms, while 130 gender committee members learned about violence against women and girls (VAWG) prevention.

Their efforts to promote the Ethiopian horticulture sector on the international stage have been fruitful. By participating in four major trade fairs, the association connected with 246 potential buyers, paving the way for increased export opportunities.

In addition to attending trade fairs, EHPEA has created promotional materials to highlight investment opportunities within the sector. Media tours and experience-sharing events were also organized to boost sector awareness.

“Connecting Ethiopian producers with international buyers has been a key focus this year,” said the spokesperson. “We want to ensure Ethiopian horticulture remains competitive globally.”

EHPEA’s strategic initiatives have strengthened the sector’s reputation as a reliable supplier of quality horticultural products. These efforts are vital in positioning Ethiopia as a leading player in the global market.

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